The world just keeps getting hungrier for what Amazon offers, with the company’s latest quarterly sales soaring 37%, to $96.1 billion. Easily beating Wall Street estimates, the company says its net income rose to $6.3 billi…

While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their advertising buys, many turn a blind eye when dealing with big …

Sharply higher overall TV and media marketing spend for premium streaming video services shows Amazon Prime Video placing the most TV commercials of all platforms in the first half of the year -- $169.8 million, according to e…

Harte Hanks on Tuesday unveiled its inaugural Most Motivating Brands Index, a list of brands ranked according to their ability to influence consumer behavior.  https://www.feedroll.com/rssviewer/feed2js.php?src=http://naijaray.…

Google Chrome is one target of U.S. federal and state prosecutors for alleged antitrust violations, and they are also looking at Google's advertising, mapping and search businesses.  https://www.iata.org/find_v2/_click?_t_i…

Amazon and Apple may have some downsides in competition among premium video streaming platforms, but both could gain some ground on industry leader Netflix, according to one analyst -- just due to their staying power. “SVOD …

The House Judiciary subcommittee on antitrust released its findings and recommendations Tuesday on how to readjust and reform laws for the digital age, after a 16-month investigation into competitive practices at Apple, Amaz…