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Showing posts from August, 2020Show all
Buick Challenges 'False Familiarity' With Amazon Partnership

Buick is launching a marketing campaign with Amazon Alexa, a step in the brand’s strategy to reach new customers.  The campaign includes a   tongue-in-cheek digital ad where a couple argues over whether the vehicle they are in…

Diversity Data Shows Apple, Google, Microsoft, Facebook Fail To Deliver

Diversity in the tech industry is crucial for technical progress, as companies one-up each other in a renewed focus to change. The  Boston Consulting Group published a post in 2018 that describes how companies with more diver…

Amazon Alexa Skills Found To Leak Banking History, User Names, Phone Numbers

Check Point researchers identified a gaping hole in Alexa, Amazon’s  voice assistant platform , that could leak a variety of personal data. The report should make marketers and developers who create skills for voice assistants…

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